Meet Vida, the Malaysian multimillionaire with ventures in cosmetics, wellness products and cryptocurrency
(Source: scmp.com)

clicks | 9 days ago | comments: discuss | tags: cryptocurrency


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(Original link: scmp.com)

Here are five things you need to know about the flamboyant doctor and entrepreneur who stars in her own viral campaigns Here are five things you need to know about the flamboyant doctor and entrepreneur who stars in her own viral campaigns \n While most brands use models in their ads, Vida prefers to be known as the face of her brand. She’s the star of her own viral campaigns, including the iconic “I am me” – which showcases Vida herself, in glittery costumes, over-sized jewellery and a dazzling tiara, singing the lyrics “I am a queen. I inspire your desire.” What’s the deal with Malay weddings? A guide for the clueless guest Besides that, she promotes her products on local TV, always ending with her signature slogan, Qu puteh, ou puteh, barulah puteh (translation: I have fair skin, I have fair skin, now I have fair skin). 2. She was a teacher before venturing into the business world \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n View this post on Instagram \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n okay tak pose gini.. spe nak naik ronda ronda.. komen .. ha ha @clorocskincare_hq #nawaituku #letitgo #moveonplease #iamme \n A post shared by (@datoserivida) on Jul 8, 2019 at 5:11am PDT \n \n \n According to an interview with Malaysian newspaper The Star , Vida pursued a degree in education at Universiti Sains Malaysia where she majored in Malay literature and history. Throughout her undergraduate years, young Vida sold products like keropok (crisps) to her friends and teachers, and worked part-time jobs to supplement her pocket money. Upon graduation, she became a teacher at a local Chinese school, SJK (C) Poi Lam in Ipoh. 3. She started her business from scratch \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n View this post on Instagram \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Kuyuss tak? Nak tengok kuyus ke tak mai la tesco mergong.. Saya ada sampai pukul 11 .. Datang borong tau.. . @pamogaquputeh_airtin @pamogaquputeh_airtin . Esok kat MYDIN MITC MELAKA.. \n A post shared by (@datoserivida) on Apr 5, 2019 at 6:25am PDT \n \n \n She may be a multimillionaire now, but she’s had years of hard work, fraught with financial struggles, including taking a six-figure loan to open up her very first salon. How Tien Nguyen, Vietnam’s richest heiress, fled London with coronavirus When young Vida created her brand, Vida Beauty, she received a million-ringgit grant from the government to build her business. After spending half of it on advertising, her business didn’t take off. In fact, Vida Beauty was on the verge of closing until she gave it one last shot – by promoting her products in 15-minute speaking slots at a local radio station. 4. Her daughter is a viral TikTok superstar \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n View this post on Instagram \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n She’s my mommy my superhero \n A post shared by ᴄɪᴋʙ ʜᴀᴠᴏᴄ® (@cikb_havoc66) on Feb 4, 2020 at 4:20am PST \n \n \n It’s no surprise that Vida’s own flesh and blood would follow in her footsteps. Fifteen-year-old Edlynn Zamilleen Muhammad Amin aka Cik B is a viral TikTok superstar with 34,000 followers and counting. She also has 505,000 followers on Instagram and has ventures in the food business. Cik B shares a close relationship with her mum, and describes her as “my superhero”. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n View this post on Instagram \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SAHABAT , ADINDA...TEMAN BICARA . @datosrisalmahismail . . Dah ada cucu.. Org cantik..kawin awal.. Saya kawin lewat.. Tunggu @cikb_havoc66 . . Org masuk minang.. Ha ha.. GANAZ..ADA YG NAK KE? \n A post shared by (@datoserivida) on Feb 22, 2020 at 7:00am PST \n \n \n Although she receives plenty of flak for her public display of wealth and flamboyance, Vida couldn’t care less. She sponsors the Kelantanese football team – on the condition that they paint their stadium pink. Her dazzling, and often excessive persona sells – and she knows it well enough. Let’s be honest, if she were any less glittery, she wouldn’t be as successful as she is now. Want more stories like this? Sign up here . Follow STYLE on Facebook , Instagram , YouTube and Twitter . \n Purchase the China AI Report 2020 brought to you by SCMP Research and enjoy a 20% discount (original price US$400). This 60-page all new intelligence report gives you first-hand insights and analysis into the latest industry developments and intelligence about China AI. Get exclusive access to our webinars for continuous learning, and interact with China AI executives in live Q&A. Offer valid until 31 March 2020. \n...