INTRODUCING: The 100 people transforming the world of business

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Emmanuel Aidoo, head of digital asset markets at Credit Suisse, is using blockchain to transform banking Foto: sourceHollis Johnson/Business Insider To disrupt a business, one must first truly understand it. Emmanuel Aidoo fits the bill. His past roles as global head of debt capital markets technology, global head of leverage finance technology, and global head of solutions delivery all involved streamlining complex processes. Aidoo’s latest efforts have been focused on leveraging the potential of blockchain technology, which he first learned about after reading the Ethereum white paper in late 2014 at the recommendation of a friend. He now leads the Swiss banks’ initiatives in the technology, working on use cases looking to improve the settlement of everything from US cash equities to loans. Rob Arnott, chairman and CEO of Research Affiliates LLC, helped commercialize quant investing Foto: sourceTim Boyle/Bloomberg via Getty Images Rob Arnott has built his career on challenging convention. “Inherent skepticism is probably the single most dominant contributor to my career,” Arnott told Business Insider. “Basically, when I hear something that’s conventional wisdom, I’ll often test it.” Now the world’s biggest firms pay Arnott for advice . He serves as chairman and CEO of Pimco subadvisor Research Affiliates LLC, where he advises on more than $200 billion. Colleen Aubrey, the global VP of performance advertising at Amazon, is charged with winning over big brands Foto: sourceAmazon Colleen Aubrey is taking on the duopoly. The long-time Amazon employee helps advertisers understand Amazon’s sprawling array of ad formats and e-commerce tactics. The goal is to combat the digital ad dominance of Facebook and Google, which together gobbled 57.7% of US digital ad budgets in 2018, according to Pivotal Research. Amazon had a 4.1% share. “Amazon has done a really great job in solving shopping for products, and we haven’t really cracked the code on how customers shop and build affinity for brands,” Aubrey told Business Insider. Jeff Bezos, the CEO of Amazon, is setting the tone for buying and selling goods online Foto: sourceAlex Wong/Getty Images It would be impossible to create a list of movers and shakers in retail, or in business more broadly, and not include Jeff Bezos, the founder and CEO of Amazon. Bezos has led Amazon on a path that has single-handedly changed the way major companies approach e-commerce, remaining a stalwart presence in conversations about the future of retail taking place in C-suite boardrooms and trade-show floors. Amazon’s success has made Bezos one of the richest people in the world, and it has fueled other exploits in space exploration and venture capital. Salesforce co-CEO Keith Block knows what your customers are thinking Foto: sourceRyan Young for Business Insider Last summer, Salesforce promoted chief operating officer Keith Block to co-CEO, putting him on an even keel with Marc Benioff, the company’s legendary founder. Now Block’s focused on capitalizing on a “perfect storm of amazing technology disrupting business models and markets,” as artificial intelligence gives companies the ability to achieve what he calls the holy grail of sales software, the chance to know everything about their customers and what they value, no matter how they interact with them. “Everything for us begins and ends with the customer behind every device, whether it’s a phone or an IT device or a robot,” Block says. Jason Blum, the founder and CEO of Blumhouse Productions, has perfected a low risk, high reward model to produce a box-office-hit empire Foto: sourceBryan Bedder/Stringer If you got scared out of your mind at a movie theater in the past 12 years, you probably have Jason Blum to blame. From the “Paranormal Activity” movies to the current collaborations with M. Night Shyamalan (“Split,”“Glass”) and Jordan Peele (“Get Out,”“Us”), not to mention successfully relaunching the “Halloween” franchise last year, Blum’s Blumhouse Productions has proved time and again that movies with budgets in the low seven figures can create box-office magic. To date, its movies have made more than $4 billion worldwide. Alex Blumberg and Matthew Lieber, the founders of Gimlet Media, are spearheading a podcast boom Foto: sourceGimlet The New York podcasting company Gimlet Media has skyrocketed to success in a short time and become the gold standard for podcast-content innovation. Alex Blumberg and Matthew Lieber founded the company in 2014, and it has since produced over 25 podcasts, including “Crimetown,”“Uncivil,” and “Homecoming,” which Amazon adapted last year into a TV series starring Julia Roberts for Prime Video. And Gimlet’s rise should continue. Spotify bought Gimlet in February for over $200 million and plans to use it to help in its big plans to shake up the podcasting market. Paul Brown, the CEO of Inspire Brands, is assembling a restaurant empire Foto: sourceHollis Johnson/Business Insider Since becoming Arby’s CE...