How will the world of search engine optimization change in 2019? What new trends will emerge, what old trends will die, and which trends will continue in the next year? SEO is in constant motion, always changing to the point where it’s difficult to keep up with everything.
In this blog post, I’m going to go over some of the biggest SEO trends I’ll be tracking in 2019.
Voice Search Begins Its Rule Voice search is clearly growing in popularity – and at a very rapid rate, too. In fact, I feel like in a couple of years, we’re all going to hear “Ok, Google” all around us every few minutes. By 2020, the experts believe that 50% of all searches will be voice searches.
The number of people who use voice assistants is actually growing year by year, at a very rapid rate; for example, 35.6 million Americans use a voice activated device at least once a month, and one in six Americans now own smart speakers.
While it’s true that the world of search engines and SEO is constantly changing and evolving, the increase in voice search usage is one of the biggest changes yet. That’s because it’s something completely different and it requires a completely different optimization strategy.
Think of it this way: there’s one way you’d search for something on Google (the regular website) and one way to ask about something. “You got to realize, the questions they're going to ask are going to be a bit different,” explains Stone Temple ’s Eric Enge in an episode of the Sure Oak podcast , “and it's going to create a need for our content that we're returning – be it either via web page or a return voice interaction – to be prepared to answer those more natural language queries.”
It’s also important to note that Google prefers short answers to voice search queries: the typical result is about 29 words in average .
Even more interestingly, there looks to be a very big connection between voice search optimization and Google’s featured snippets – those short answers you sometimes get above all other results, that have position zero in SERPs.
Mobile-first Indexing As A Work In Progress
Mockup smartphone on man hands empty display with office desk background. Getty
Back in March 2018, Google finally started rolling out the so-called mobile-first indexing. A change that many might say has been a long time coming: after all, mobile devices now account for nearly 60% of all traffic and that number is only going to grow.
But what exactly does mobile-first indexing mean for SEOs and web designers? And when can the “voice search index” be expected?
The mobile-first index is less than a year old, so it’s difficult to say where exactly it’s going to head. But what is clear is how important speed is, based on July’s Speed Update. As well as how important it is to build a truly responsive website, one that not only is fully functional on mobile devices, but also one that moves very quickly.
“It seems that Google views slow-loading websites as the biggest problem it has with the mobile web today, and they want to use their influence in the market to force website owners to do better,” Duda CEO Itai Sadan recently told me . “Our team at Duda agrees that website speed is one of the core components that makes up the UX of a website, and we believe lowering load times is the best thing a website owner can do to improve their web presence today.”
Building better mobile websites and creating better user experiences for visitors using mobile devices is imperative. Because while it's not clear exactly what is coming up next for mobile-first indexing, what is clear know, based on the Google’s past, is that it’s all about offering your audience websites that are easy to use and navigate, that offer a good user experience and that move fast.
Blockchain Technology Impacts SEO and SEM Blockchain might be mostly associated with Bitcoin and cryptocurrency in general, but blockchain’s influence will be much more far-reaching than that.
And not surprisingly, it’s also going to reach and impact search engine optimization, if not digital marketing in general. But how exactly can it influence SEO in a meaningful way?
Blockchain, in short, aims to create a secure and trustworthy record of transactions.
And it can be used to secure the transactions happening on search engines too – the connections between advertisers and website owners. Google, in this sense, is the middleman between the advertiser and website owner, helping them trust each other so that all of these transactions will run smoothly.
But that is exactly what blockchain does, by definition – only a bit more effectively. Blockchain can verify that every user is who they say they are, with 100% accuracy.
It can see whether an ad was viewed by an actual real person and not a bot. It can help you make sure that website owner only pay for genuine click-throughs to their website. And even more so, all of this will help reduce online ads fraud.
This, of course, will not only impact Google’s ad revenue, but it is also l...